Singapore, December 1, 2025 - Misumi Kaizen OÜ Group today announced the official launch of Misumi Kaizen | MIRAI, its transformative new consumer brand architecture, alongside an integrated ecosystem of five complementary business divisions designed to comprehensively support ASEAN's digital transformation.

MIRAI (未来, meaning "the future" in Japanese) represents a bold evolution of the company's vision to make cutting-edge technology, artificial intelligence, and digital innovation accessible, actionable, and profitable for entrepreneurs and enterprises across ASEAN and beyond.

Unlike traditional venture capital or technology companies that operate in isolation, Misumi Kaizen | MIRAI introduces a fully integrated platform spanning product development, venture investment, enterprise software, professional services, and global supply chain optimization—creating a virtuous ecosystem where each pillar strengthens the others.

The Misumi Kaizen | MIRAI Ecosystem: Five Integrated Pillars of Innovation

The Misumi Kaizen | MIRAI brand launches with a comprehensive platform spanning five core divisions, each designed to address critical gaps in ASEAN's innovation and digital transformation journey:

1. Misumi Kaizen | MIRAI Automotive

Advanced vehicle technology solutions for the connected, autonomous, and intelligent transportation era.

Misumi Kaizen | MIRAI Automotive delivers AI-powered infotainment systems, real-time GPS tracking and fleet analytics, vehicle diagnostics powered by machine learning, and connected car platforms enabling data-driven insights for individual drivers and fleet operators across Southeast Asia.

2. Misumi Kaizen | MIRAI Ventures

A venture builder and professional services company investing in early-stage deep-tech champions. Misumi Kaizen | MIRAI Ventures re-launches with an expanded ASEAN Startup Fund I, a €20M investment vehicle focused on identifying, funding, and operationally scaling breakthrough deep-tech startups across artificial intelligence, robotics, autonomous systems, and supply chain innovation.

Beyond capital deployment, Misumi Kaizen | MIRAI Ventures provides portfolio companies with operational expertise, market access, and strategic partnerships through Misumi Kaizen OÜ Group's established ASEAN network.

3. Misumi Kaizen | MIRAI SaaS & PaaS

Enterprise software solutions powered by artificial intelligence and machine learning. Misumi Kaizen | MIRAI SaaS & PaaS delivers intelligent platforms for fleet analytics and optimization, supply chain visibility and predictive analytics, predictive maintenance and downtime prevention, and business intelligence and automation for traditional enterprises navigating digital transformation.

The division focuses on B2B SaaS & PaaS solutions that solve real operational problems for ASEAN Small Medium Sized Businesses (SMB) and Mid-Market (MM) companies - enabling data-driven decision-making, operational efficiency, and competitive advantage through AI without requiring massive technology investments.

4. Misumi Kaizen | MIRAI Services

Strategic consulting, digital transformation advisory, and implementation services for enterprises navigating the AI and automation revolution. Misumi Kaizen | MIRAI Services supports traditional companies and government agencies in charting their digital transformation roadmaps, selecting and implementing AI and automation technologies, upskilling workforces for the AI era, and building sustainable competitive advantage in the automated future.

The division combines strategy consulting with hands-on implementation expertise, ensuring that digital transformation initiatives deliver measurable ROI rather than becoming expensive IT projects disconnected from business objectives.

5. Misumi Kaizen | MIRAI Source

Strategic global procurement and intellectual property sourcing platform enabling ASEAN startups, SMBs & MMs to access world-class technologies and integrated supply chains.

Misumi Kaizen | MIRAI Source addresses a critical bottleneck in ASEAN's innovation journey: while the region produces brilliant entrepreneurs and innovation talent, startups often struggle to access the complementary technologies, manufacturing capabilities, and integrated supply chains necessary for global-scale execution.

By leveraging preferential terms under three major trade agreements - the Singapore-Japan EPA, Singapore - EU FTA, and newly upgraded ASEAN - China FTA 3.0 - Misumi Kaizen | MIRAI Source provides ASEAN companies with:

Intellectual Property & Technology Sourcing - Direct access to licensed IP, proprietary technologies, and technical know-how from Japanese precision manufacturers, EU software and industrial automation firms, and Chinese electronics and components suppliers, negotiated at terms optimized for startups and scale-ups.

Complementary Product & Component Sourcing - Procurement of critical components, subassemblies, and finished goods needed for digital transformation - from automotive electronics to industrial IoT sensors to advanced manufacturing equipment—sourced from verified partners across Japan, the EU, and China.

Trade Agreement Arbitrage & Supply Chain Optimization - Leveraging FTA tariff elimination schedules and preferential logistics pathways to reduce procurement costs by 15-30% compared to traditional importing, while ensuring full compliance with rules of origin and ASEAN import regulations.

End-to-End Supply Chain Integration - Managing the entire procurement-to-delivery journey, from supplier negotiation and quality assurance through customs clearance and last-mile delivery into ASEAN, enabling startups to focus on product development rather than logistics complexity.

Market Opportunity: ASEAN's 700M+ population hosts 10,000+ tech startups; 60%+ cite supply chain complexity and sourcing friction as their top operational bottleneck. Misumi Kaizen | MIRAI Source captures first-mover advantage as FTA 3.0 implementation creates unprecedented supply chain optimization opportunities.

Why Misumi Kaizen | MIRAI? The Integrated Ecosystem Advantage

Traditional venture capital firms invest capital and leave. Traditional software companies build products in isolation. Traditional consulting firms provide road maps but no implementation.

Misumi Kaizen | MIRAI is different. By combining all five pillars under one ecosystem, we create network effects that accelerate success for every participant:

Virtuous Cycle:

• Misumi Kaizen | MIRAI Ventures identifies promising startups and provides growth capital.

• Misumi Kaizen | MIRAI Source enables portfolio companies to access critical IP and components at preferential rates.

• Misumi Kaizen | MIRAI SaaS & PaaS infrastructure provides software platforms and data analytics capabilities.

• Misumi Kaizen | MIRAI Services supports both portfolio companies and enterprise customers in digital transformation.

• Misumi Kaizen | MIRAI Automotive commercializes breakthrough vehicle technology innovations.

• Success stories attract more founders, more enterprise customers, and more investment opportunities.

Competitive Advantages:

• Founder-Led, Mission-Driven: Privately owned and operated by experienced entrepreneurs committed to long-term value creation over quarterly returns.

• ASEAN-First: Founded and managed in Southeast Asia, with deep understanding of local markets, regulatory environments, regulatory nuances, and business cultures.

• Integrated Ecosystem Model: Unlike fragmented competitors, Misumi Kaizen | MIRAI combines capital, products, software, services, and supply chain expertise - reducing friction and accelerating time-to-market for portfolio companies.

• Japanese Quality Heritage: Built on principles of Kaizen (continuous improvement) and Japanese manufacturing excellence, adapted for ASEAN innovation contexts.

• Network Effect & First-Mover Advantage: Early portfolio companies benefit from growing ecosystem; later companies benefit from established infrastructure and proven playbooks.

• FTA Intelligence & Supply Chain Optimization: Proprietary knowledge of trade agreement dynamics and tariff optimization provides sustainable competitive advantage as ASEAN - China FTA 3.0 and other trade agreements reshape regional economics.

Strategic Background : Built on Excellence Since 2013

Misumi Kaizen | MIRAI is built on the foundation of Misumi Kaizen OÜ Group's experience since 2013 in professional services, technology advisory, venture building, and corporate innovation across ASEAN and Europe.

The decision to launch Misumi Kaizen | MIRAI as a distinct, integrated brand ecosystem reflects a strategic pivot: moving from pure professional services toward consumer-facing products, venture capital investment, and mission-driven innovation—while maintaining the operational rigor, quality standards, and customer-first orientation that have defined Misumi Kaizen OÜ Group.

Core Philosophy: Kaizen (改善) - Continuous Improvement

"Kaizen" is a Japanese term meaning continuous improvement. It represents the philosophy that small, consistent improvements across all areas—product, service, process, culture—compound over time into extraordinary results. Misumi Kaizen | MIRAI is built on this principle: we don't believe in disruption for disruption's sake. We believe in relentless, disciplined improvement in everything we build, coupled with deep operational execution excellence.

Geographic Presence and Expansion

Misumi Kaizen | MIRAI launches with operations across ASEAN's five largest economies and extends into Europe:

Operational Hubs:

• Singapore (Regional headquarters, AI, venture and fintech hub)

• Malaysia (Manufacturing and automotive focus)

• Indonesia (Market development and startup ecosystem)

• Vietnam (Emerging technology and logistics)

• Thailand (Automotive and industrial automation)

European Presence:

• United Kingdom (Strategic advisory and corporate partnerships)

• Estonia (Parent company headquarters and fintech innovation)

How to Engage with Misumi Kaizen | MIRAI

• For Entrepreneurs & Startups Seeking Capital Misumi Kaizen | MIRAI Ventures (miraiventutres.ai) is now accepting applications for Fund I investment, and could be applied through your respective institute of higher learning or tertiary institution.

• For Startups, SMBs & MMs Needing Supply Chain & IP Solutions Email us directly at m@misumikaizen.com

About Misumi Kaizen OÜ Group

Misumi Kaizen OÜ Group is a Japanese - Estonian based privately held innovation and technology company headquartered in Estonia with operations across Southeast Asia, Japan and Europe. Operating since 2013, the company specializes in automotive professional services, technology advisory, venture building, and digital transformation for enterprises and early-stage innovators.

Founded on principles of Kaizen (continuous improvement), operational excellence, and customer-first innovation, Misumi Kaizen OÜ Group has spent over a decade building deep automotive expertise in ASEAN markets, technology implementation, and scaling innovative business models.

Misumi Kaizen OÜ Group remains a privately held company committed to maintaining complete independence and ownership. The name 'Misumi' reflects our commitment to purity and excellence in automotive innovation. We are not affiliated with, endorsed by, or related to MISUMI Group Inc. (Japan), any of its subsidiaries or other MISUMI entities.

Media Contact:

Mika Nakamura

Head Corporate Services

Misumi Kaizen | Mirai Ventures

Misumi Kaizen OÜ Group

Email: m@misumikaizen.com

Phone: +65 8288 0585

Website: miraiventures.ai | misumikaizen.com

Misumi Kaizen | MIRAI : Building the Integrated Future of ASEAN Innovation